The use of arms (force) or the threat of the use of arms (coercion) is the first line of attack for capitalists. But both force and coercion are expensive as their goon squads must be trained and paid. It is a better strategy to invest in propaganda and then count on it being internalized by the population.
Pilger calls this the “submissive void of the public”. And as Jacques Ellul pointed out in his book Propaganda, the educated bourgeoisie is the most successfully propagandized.
Read in Consortium News